Present Your Artwork On Instagram: Show It Better
Olga Sh · food illustrator | graphic designer
A 21-minute crash course in lighting, styling, and editing artwork photos, aimed squarely at Instagram-posting hobbyist artists.
What it actually covers
Olga Sh's class is a brisk, six-part rundown of how to photograph and edit artwork for Instagram using nothing but a smartphone. It opens with a short briefing on account management (separate personal and business accounts or not, keep a cohesive filter style, post on a regular schedule) before moving into the two sections that carry the real content: styled shooting and post-processing. The shooting section covers shooting only in daylight, preferably on a cloudy day for soft even light, shooting from directly overhead to avoid distortion, and using a cheap white board or paper as a DIY reflector to soften shadows. It also walks through backdrop selection, matching neutral or textured surfaces like bleached wood or concrete to the artwork's saturation, and choosing themed props such as brushes and ink pots to reinforce a mood.
The post-processing section is where the class gets most concrete. It names three specific apps, Snapseed, InstaFlashPro, and VSCO Cam, and demonstrates a real workflow: cropping a raw shot to square in Snapseed, using its brush tool to selectively adjust exposure and temperature around the artwork, pulling detail out of shadows in InstaFlashPro, and finishing with a VSCO filter (A5, A6, or the E-series) before a final sharpen and structure pass inside Instagram itself. This sequence, shown start to finish on one image, is the closest the class comes to a genuine tutorial rather than a list of tips.
Strengths and limits
The class project asks students to build one or more styled compositions with props and shoot them, which is a reasonable, low-friction way to apply the lessons immediately. The advice throughout is practical and equipment-free: nothing here requires a camera, lighting kit, or paid software beyond three mobile apps, two of which are free. For someone who has never thought about backdrop, light direction, or shooting angle before, the improvement in results from just the daylight-and-overhead-angle advice alone could be significant.
The class is also thin in places that matter. At 21 minutes total, several topics get a single pass with no depth: backdrop sourcing is mentioned but not demonstrated, account management advice stays generic, and the specific edit values used in Snapseed and InstaFlashPro fly by quickly without being written out anywhere reviewable. There is no discussion of natural-light alternatives for people who work at night, no camera settings for anyone using more than a phone, and no examples of finished before-and-after images to anchor the advice visually beyond the one workflow demo.
Bottom line
This is a tightly scoped tips class, not a photography course. It succeeds at giving beginner artists a short checklist, natural light, overhead angle, simple reflector, cohesive editing app, that will visibly improve flat-lay artwork photos with almost no cost or equipment. Anyone already comfortable with product photography or Lightroom-style editing will find little new, and anyone hoping for an in-depth composition or business-growth class will find the account-management section too thin to be useful on its own.
The standout
The walkthrough of using Snapseed's selective brush tool to relight only the background around an artwork, paired with InstaFlashPro for shadow recovery, is the most transferable and specific technique in the class.
What you will learn
- How to shoot artwork in natural daylight from a straight overhead angle to avoid distortion and color shift
- How to pick neutral versus themed backdrops (wood, concrete, fabric) that suit an artwork's mood without stealing attention
- How to compose a flat lay using the rule of thirds, negative space, and matching props
- How to edit smartphone photos in Snapseed, InstaFlashPro, and VSCO Cam for exposure, shadows, and color grading
- How to structure an Instagram account around cohesive filters, work-in-progress posts, and a consistent posting schedule
Best for: Beginner illustrators, calligraphers, or hobbyist artists who photograph their work on a smartphone and want their Instagram feed to look more polished with minimal equipment.
Skip it if: Anyone with existing product photography experience, a DSLR workflow, or who wants a deep dive into lighting equipment, Lightroom, or Instagram growth strategy.