How to make a totally boss LinkedIn Profile (Intermediate/Advanced)

Elizabeth Rissman's course is short by design, fourteen minutes split across eight lessons, and it treats LinkedIn as a copywriting problem rather than a technical one. It skips the mechanics of uploading a photo or filling in a job history and goes straight to the four pieces of text that sit above the fold on a profile: the headline, the summary, the highlights, and the recommendations. That framing is the course's clearest strength. It correctly identifies that most visitors only read a few lines before deciding whether to click further, so it spends its entire runtime optimizing those lines.

The headline exercise asks the learner to pair one word describing their industry with one word describing their personal approach, using Rissman's own "digital strategist and creative project manager" as the model. It is a simple mechanic, but it works because it forces specificity instead of a generic job title. The summary lesson follows with a fill-in-the-blank template: "Whether it's [product] or [product], I thrive on [process]. The results are [result] and [result]." It is formulaic, and the course admits as much by comparing it to Mad Libs, but formulas are useful precisely when someone is staring at a blank text box and unsure how to start.

The highlights section is where the course earns its intermediate label. Rather than listing duties, it pushes the learner to attach a number to every accomplishment: downloads, revenue percentage, contact list growth, weekly site traffic. The advice to think in terms of measurable outcomes rather than tasks is sound and transferable well beyond LinkedIn, into resumes and pitch decks.

The recommendations lesson is the most fully realized part of the course. It supplies a complete outreach script, walks through customizing it with a real example addressed to a former collaborator, and adds a genuinely useful tactic: endorse someone else first if they are slow to respond, since reciprocity tends to generate a faster reply. The following lesson then walks through LinkedIn's actual interface, showing exactly where to paste the headline, where the highlights and summary go, and how to submit a recommendation request through the platform's own workflow.

Where the course falls short is depth and shelf life. Every technique fits into a single sitting, and nothing here addresses algorithm behavior, keyword optimization for recruiter searches, connection strategy, or content posting, all of which matter for a profile's actual reach. The examples also skew heavily toward creative and marketing professions, so someone in finance, engineering, or a technical field will need to do more translation work to make the templates fit. The course is explicit that it assumes an existing work history and a baseline profile already exists, which makes sense given its stated intermediate level, but it means beginners without any groundwork will be lost.

This is a course to open once, work through in one sitting with a document open beside it, and close. It is not a reference to revisit. For an entrepreneur who already has accomplishments to point to and just needs a faster way to translate them into a page visitors do not click away from, it delivers exactly what it promises and nothing more.

What you will learn

• ·Build a two-part headline by combining an industry descriptor with a personal descriptor
• ·Write a two-sentence summary using the 'Whether it's X or Y, I thrive on Z, the results are...' template
• ·Turn career accomplishments into quantified highlight bullets tied to specific numbers
• ·Draft and send a personalized recommendation request using a fill-in-the-blank script
• ·Navigate LinkedIn's actual editing interface to enter the headline, summary, and highlights
• ·Repurpose the same brand language across a website, resume, and shorter social bios