Create Your Social Media Content Strategy in Under 90 Minutes
Dana Malstaff · Business & Content Strategist
A worksheet-driven strategy session that trades platform tactics for identity work, useful mainly if you have never defined your offer in writing.
This course promises a social media strategy in about ninety minutes, and it delivers something narrower and more useful than that framing suggests: a guided self-audit of what you offer and who wants it, followed by a light layer of platform habits bolted on top.
The structure
The course opens with three worksheet exercises before it touches social media at all. First comes "What's Your Gift," a mind-mapping exercise meant to separate a marketable skill (web design, photography, coaching) from the underlying capability behind it (seeing how things fit together, capturing emotion, translating chaos into a plan). Second is "What You Offer the World," which reframes services as features versus benefits, using Apple's marketing as the reference point: features are what a product does, benefits are how it changes a life, and benefits are what should dominate the copy. Third is "Who Loves You," an audience exercise that pushes past demographics into personality and interest, with a concrete research method of scanning Facebook groups and hashtags to spot patterns like a shared fondness for a particular fandom or trend.
Only after these three pillars are set does the course turn to social media itself, working through purpose, posting frequency, and platform-by-platform habits before landing on a "social media pie" (a percentage breakdown of content types) and a printable vision board that consolidates gift, offer, audience, platform choices, and a weekly posting grid onto one page.
What holds up and what doesn't
The gift-versus-skill distinction and the features-versus-benefits rewrite are the strongest material here. They give a repeatable mental move: take a job title, ask what it actually changes for the person receiving it, and rewrite the pitch around that change. The instruction to cap services at three, on the logic that more dilutes both focus and marketing effort, is a small but practical constraint that prevents the exercise from sprawling.
The platform-specific advice is the weakest section, and it shows its age in specific ways: it names Hootsuite, Buffer, Meet Edgar and CoSchedule as the scheduling tools of record, and recommends Twitter chats and a 1:2:5 self-promotion-to-curation ratio as core tactics. None of this is wrong so much as frozen at a particular moment in social media's history, and platforms have shifted enough since (algorithm-driven feeds over chronological ones, the decline of hashtag discovery, Twitter's transformation into X) that a viewer following this guidance literally will find some of it obsolete.
The exercises themselves are also unstructured in a way that cuts both directions. The instructor deliberately withholds a template circle for the mind-mapping step, arguing a blank page produces better thinking than a fill-in-the-blank diagram. That is a reasonable pedagogical choice for a confident, self-directed learner, but it also means the course offers less scaffolding than its "in under 90 minutes" promise implies. Getting real value out of the gift and audience exercises takes more sitting-with-a-blank-page time than the runtime suggests.
The closing vision board, built through a third-party tool called PicMonkey-adjacent branding (the instructor calls it "picture chart"), is a nice touch for anyone who wants a printed reminder on the wall, but it is optional scaffolding around work that was already done in the worksheet. The real output of the course is the clarity from the first three exercises, not the poster.
For someone who has never sat down and written out their offer in benefit language or profiled an audience by personality rather than age bracket, this is a worthwhile ninety minutes. For someone already fluent in that kind of positioning work, the platform tactics section will feel dated and thin.
The standout
The features-versus-benefits rewrite exercise, illustrated with the Apple example, gives a genuinely reusable filter for turning a job title into marketing language that drives behavior.
What you will learn
- How to separate your underlying 'gift' from your surface-level skill through a mind-mapping exercise
- How to rewrite service descriptions as benefits instead of features to make marketing copy land harder
- How to profile an ideal audience by personality and interest rather than demographics, using Facebook groups and hashtags as research tools
- Platform-specific posting habits for Facebook, Instagram, Twitter, LinkedIn and YouTube, including frequency, tone and best times to post
- How to build a 'content pie' that allocates percentages of posts to categories like inspiration, education and promotion
- How to assemble a printable vision board and weekly posting calendar that ties the whole exercise together
Best for: Solo entrepreneurs and service providers who have never articulated their offer and audience in writing and want a guided worksheet to force that clarity.
Skip it if: Anyone already comfortable with their brand messaging and looking for current platform algorithm tactics, scheduling tools, or paid ad strategy.