Bitesized Branding: How to Develop Your Brand Personality

What it actually covers

Bitesized Branding is exactly what its title promises: a short, single-topic add-on to a larger branding curriculum, not a standalone system. In fourteen minutes it moves through six lessons that all serve one goal, getting a written paragraph that describes a brand's personality. The teacher, Faye Brown, frames the whole class around the idea that a brand's personality is inseparable from the personality of the person running it, citing Richard Branson and Steve Jobs as embodiments of their companies before pivoting into two structured exercises.

The first exercise is the strongest part of the class. It asks a set of five analogy questions, if your brand were a country, a shop, a celebrity, a drink, and a color, what would it be and why. It sounds like a party game, and the teacher openly compares it to the old "if you were a biscuit" interview question, but the exercise does real work by forcing abstract self-description into concrete, comparable language. The teacher demonstrates it live using her own Etsy shop selling printable products for families, landing on Legoland, Gap, and a fruit smoothie as her answers, which usefully models how loose and personal the answers can be.

The second exercise is thinner. It has learners plot their brand along adjective scales, like personable versus corporate or fun versus serious, marking where their brand falls on each. It is a reasonable positioning tool but adds little beyond what the first exercise already surfaced, and the class treats it mostly as a way to confirm keywords rather than generate new ones.

The final lesson takes the keywords pulled from both exercises and shows how to compress them into a strapline and a short paragraph, using two examples: a personified description of the teacher's own brand and a punchier one for a hypothetical sports shoe brand. This is a genuinely useful template for anyone who has never tried to write brand copy before.

Where it falls short

The course's biggest gap is the distance between what it promises and what it delivers. The introduction explicitly says the brand personality should tie into "visual brand elements like your logo," and the closing tips even reference the teacher's own logo as an example of personality carried into design. But the class never explains how to make that translation. It stops at a paragraph of words, with no guidance on turning traits like "fun" or "modern" into actual design decisions.

The format also limits the level of feedback and nuance either exercise can offer. It relies on the learner's ability to interpret and apply loose prompts alone, with only a worksheet and the project gallery as backup, so someone highly unsure of their brand voice may still finish without a confident answer.

As a fast, low-commitment nudge to think differently about brand voice, this delivers exactly what it sets out to do. As a step toward usable branding materials, it is only a beginning, and viewers should expect to seek out the full "Branding your Creative Business" series, which this class exists to promote, before the personality work translates into anything visual.

What you will learn

• ·Recognizing that a founder's own personality often becomes the brand's personality
• ·Using the 'brand as a country, shop, celebrity, drink, color' analogy exercise to surface personality traits
• ·Positioning a brand on personality-trait scales (personable vs corporate, fun vs serious, etc.)
• ·Pulling recurring keywords out of both exercises to build a short brand-personality paragraph
• ·Writing a strapline and a short descriptive paragraph modeled on real examples
• ·Applying three top tips: stay authentic, carry personality across all materials, and stay flexible over time