I help people get more leads by providing copywriting and lead magnets that convert at a high sign-up rate.

My Origin Story

With over 30 years of experience, I have collaborated with hundreds of product teams, guiding them towards faster delivery while upholding the highest quality standards.

This journey has honed my expertise and led me to pioneer talking about a new category in the digital realm: ‘Feedback-first Products’.

This approach empowers founders and creators to gather audience feedback before creating digital products, such as online courses and newsletters, at speed.

I focus on Educational Email Courses as the best delivery method for Feedback-first Products. They’re also the best form of Lead Magnet.

I write about five topics to help you improve your professional effectiveness and personal development.


Educational Email Courses

Develop impactful EECs to share knowledge, engage audiences, and enhance your content creation and leadership skills.


Feedback-first Products

Enhance product development by embedding user feedback, creating offerings closely aligned with market needs and fostering a culture of continuous improvement.


Premium Ghostwriting

Articulate your expertise through premium ghostwriting that sharpens your professional image and extends your influence in your field, helping you reach a wider audience.


Growth Mindset

Foster a growth mindset to embrace challenges, learn from feedback, and persistently develop skills, driving both personal advancement and professional success.


Leadership & Management

Elevate your leadership and management skills to inspire teams, drive successful outcomes, and foster a culture of excellence, enhancing organisational impact and personal satisfaction.